Answers are in data

This phrase may sound a bit obvious, but in real life, understanding it is not always the easiest. Data is power and you have to know how to use it.

Many companies and brands today do not understand the importance of data and build their campaigns and strategies based only on individual criteria or areas in charge, which is not bad, but often these types of campaigns do not have the results we expect; For many this is normal, but for us, it is not. 

Imagine having the ability to ensure that all campaigns carried out by your company or brand were effective, getting each of the proposed goals. Having, analyzing and understanding the data correctly, makes it possible.

Data is concrete and measurable information, which means, they are pure mathematics, and the good thing about this is that with mathematics we can do anything, even predictions. But these types of predictions are not made esoterically, but statistically, because data can also be understood as a trace obtained from a previous event, which we can track until it reaches its etymology, and once we know where they come from, we can know where to go. 

This is possible with an analytical study of data behavior, something like what stockbrokers do, who make market behavior predictions based on statistical data that determine certain reactions of the stock market due to events external to the economics; With consumers behavior is the same, only in this case data may become less obvious and much more versatile depending on the criteria we use to measure them, for example, a young person tends to react differently than an adult to same stimulus, but possibly both are interested in the same car, it is in these cases that we must have a previous understanding of what we want to measure, and after having the information we can analyze it and make conjectures optimizing the obtained data to predict the reaction of our target group, whether it is to build hypersegmented messages or so strong that they may impact all the segments that make up our category of consumers.

This is how data may help us predict all kinds of user reactions to the messages and campaigns we carry out, taking into account both the written and graphic part and supporting their success.

Therefore we recommend that you do not neglect the data, because in them you find all the answers, even to questions that you may not have asked yourself.