INBOUND MARKETING, A FRIENDLY STRATEGY

“The Inbound Strategy is a Relatively New Notion that is Gaining Strength During the Last Few Years.”

The main idea is not to pressure the potential consumer. Inbound Marketing does not want to be invasive, on the contrary it wants to attract the public with its content and creativity.

When generating interest, the individual will want to see your product and / or service but how does it generate interest? It has to attract attention,
as are the people who are looking for a solution for their need, we must include keywords, improving SEO, so it will be easier to find your services.

However, everything will depend on its content, that it will be attractive to the potential customer.
The next step is to convert the person, by generating their attention, if the content manages to satisfy the visitor he could fill personal information in exchange for some benefit.

Also, in addition to generating visits, you will have a selected group in your database where it will be easier to directly promote your product. It is missing to include that Inbound Marketing is less cost than traditional Outbound or Marketing, and your response can be easily tracked, as it is measured in real time. Inbound Marketing also allows direct communication with the client, who can give you feedback on what he expects and wants to see.

This process is where you should try to convert him and make him a new customer. Certainly, after having the individual, you can offer products and / or services tailored to achieve the first purchase. If the sale is achieved, the strategy does not end there, then the customer has to become loyal. It is to keep them informed of everything new that may occur in the company, of the possible new products and / or services offered and above all to keep them satisfied.

This stage is crucial, so that the client continues to acquire products and also remains in our market. Then, if the client becomes a supporter of the brand, he can promote it, doing so will generate more individuals interested in the product and the idea is to continue with the cycle.

Similarly, the return on investment on average can be very high, many times more than in the Outbound. It is a very fruitful option for companies, since they generate great relationships with their customers and also win more buyers. However, it is important to include that although Inbound is a very favorable strategy, the ideal is that it is also accompanied by Outbound Marketing, to achieve a good balance.